Análisis de la gestión de las redes sociales del programa transmedia de sketches de humor EnchufeTv

Abstract

The following research work is focused on the management of social networks comical web series EnchufeTv, formed by a group of young Ecuadorians through an innovative and creative project that becomes less than three years a success in WEB for further migration to traditional television. Through the use of analysis sheets and application monitoring tools in social networks the positioning in the web TV project Plug and linking social accounts of its members it was determined. With the results individual interviews were conducted with experts in management of social networks in order to obtain further information to strengthen the quantitative part of the research and confirm the positioning web EnchufeTv audiovisual project on social networks. Here you can see how the new digital social media enhance a spin-off project that then gives life to a successful program of traditional TV, retaining all its original transmedia genuine power.