Modelo de Negocios para la Asociación de productores de artesanías de Catamayo ASOPROART año 2016

Abstract

The model of business under the CANVAS methodology developed in ASOPROART, analyzed the current situation of the Association, socio-economic information from its members, behavior of the target market, identification of strategic partners, processes, costs, income levels and future projection of new markets that allow the development of entrepreneurship. Model plasma on the canvas from CANVAS business and its actors and a matrix explains in detail each part. Another important achievement is the union and strengthening organizational skills that helped improve the product and indirectly to strengthen teamwork in the partnership, taking advantage of each of the members individual skills generated. Through the creation of strategic alliances managed to turn ASOPROART into the crafts of the patronage of Social Loja under store provider, managed spaces in fairs, has used social networking and video as media and external display. This work's degree of business administration from being a direct contribution to the development and promotion of entrepreneurships Lojanos.