Análisis de la publicidad desde el marco de la Ley Orgánica de Comunicación

Abstract

The commercial relationship between advertisers, advertising agencies, the media, producers and other actors of the advertising management are governed by the regulations of the Organic Law of Communication (LOC), with the aim of establishing parameters fairness, respect and social responsibility and avoid forms of monopolistic or oligopolistic control of the advertising market. This research shows the benefits and limitations generated in advertising as advertising agencies, advertisers, media, and producing, with the approval of the LOC. For it was launched in the analysis of advertising from under this Act, using the survey technique for gathering information, with a random database, then the corresponding analysis and interpretation was performed. As a result it was learned that 90% of the different groups involved in the advertising process, improvements have been detected in their areas of production, and planning, especially on issues of reforms; Similarly highlight advances in personal and professional areas. A small percentage of respondents groups have not perceived changes