Consumo y uso de los medios de comunicación en estudiantes Universitarios en tiempos de convergencia, en el período marzo - abril del año 2015 en la Universidad Estatal de Cuenca

Abstract

Abastract: The objective of this research is to identify the factors of use and consumption of the media by students at the State University of Cuenca. In the research process, the use that young people give to the media and the time they dedicate to them was known, in addition to the preferences that the students of the State University of Cuenca have regarding the different types of communication tools. . With the information obtained, it was determined that students prefer media related to new technologies and that these in turn are support for their academic tasks; However, there are few who prefer educational programs and dedicate their time to cultural activities.