Plan de Responsabilidad Social Corporativa para los Corresponsales No Bancarios de Banco Pichincha C.A año 2015.

Abstract

The CNBs are non-banking establishments inserted into small businesses for example grocery stores, pharmacies, bakeries etc. These CNBs are closer to customers, because they are present in little towns and villages, this helps the Bank to offer to its clients closer and more comfortable ways to make their financial transactions. These establishments have been implemented in order to integrate vulnerable economic sectors, which have low or middle to low incomes and need to make financial transactions in a similar way. Today, Banco Pichincha has 8.056 Non-Banking Representations all over the country, it is also has the largest network of these kinds of establishments in Ecuador and plans to grow further still. Due to these reasons it is important to see this group as an important stakeholder, and build with it a Social Responsibility strategy to ensure its sustainability. It is important in this project to show the process of consulting stakeholder before developing a Social Responsibility Plan.