Análisis de los procesos de comunicación interna y propuesta de plan de comunicación en el Gobierno Autónomo Descentralizado del cantón Yacuambi, periodo mayo - diciembre 2014.

Abstract

The following document presents a brief analysis of the current communicative situation inside the Gobierno Autónomo Descentralizado of Cantón Yacuambi, for which it was collected bibliographic information inside and outside of the Institution, Also it was done a work of field in order to analyze and find communication failures between its members and after the analysis of the data it was found that the main problem take root because the directors have not put emphasis in the development of projects that aim to a formal communication, than can be organized, planned in all directions using the different communication tools that guarantee results inside the institution. To strengthen the internal communication in the institution it has been proposed a communication plan that aims to create bonds among its members and achieve the sense of belonging to it, reflecting in that way an image and favorable reputation internally which will forge confidence in the external public.