Consumo y uso de medios de comunicación de jóvenes universitarios en tiempos de convergencia de la Universidad Politécnica Estatal del Carchi, período marzo – abril del 2015

Abstract

This study claims to be able to publicize the preferences, tastes and related frequencies with the media consumption of the students of the Polytechnic University of Carchi as audiencev and purpose of this study. Initially it was necessary to be able to give to know the main concepts that serve as the basis for a better understanding of this proposal. This step was followed up by a situational analysis of the students of the UPEC in function of the academic proposal of this educational institution and its respective environment that was docked to such research. Finally a deep field investigation was realized to the above mentioned hearing, allowing to focus on the different levels of consumption, frequency and quality - quantity of the current mass media.