Consumo y uso de medios de comunicación de jóvenes ecuatorianos de la Universidad Técnica Particular de Loja y la Universidad San Francisco de Quito, extensiones Galápagos, en tiempos de convergencia, período marzo-mayo 2015

Abstract

Communication is a complex and transcendental process for any kind of social interaction, either if it is direct or mediated. Technological developments has significantly transformed the way that people consume media, interact, and thrive in the everyday. Currently, the young population has specific features that reflects the dynamics of contemporary society: agile, impulsive, intuitive and lively. This research, applied to young students from the "Technical University of Loja in Galapagos" and from the "San Francisco de Quito University - Galapagos Extension", led us to identify their media consumption choice, and the main uses that they find on them. Also it took us to see how, in such a short time, consumer habits had change especially with the new media as the smart phones, or how the internet access increased considerably, either from house or from mobile devices. We also could check which media enable simultaneous practices by other media