Consumo y Uso de Medios de Comunicación en estudiantes universitarios en tiempos de convergencia

Abstract

The investigation contributes to know the Consumption and Use of Media in university students in times of convergence applied to the Universidad Politécnica Nacional. This study is responsible for identifying the convergence of traditional media with the virtual media and how they fit together in the daily life of people. It was possible to identify the most used media (internet, radio, and smartphones) are among the most important; and it has also evidenced a decrease in the consumption of other traditional forms of communication. The most important objective is to know the cultural consumption and the use of media in the country´s universities and specifically to Universidad Politécnica Nacional