Consumo y uso de medios de comunicación de jóvenes universitarios ecuatorianos del centro universitario Nueva York de la Universidad Técnica Particular de Loja en tiempos de convergencia período marzo - abril 2015

Abstract

A survey was taken to students belonging to the distance system education at the UTPL- New York, in the period March-April 2015, in order to learn how they ( the students) use and consume media in times of convergence. The global usage of internet and mobile devices like smart phones and tablets, has changed the people’s ways of mass media consumption. This does not mean that the traditional ways of communicating and being communicated known so far, like watching television, listening to the radio and read the newspaper, became obsolete, but these media are consummed differently from the computer and mobile devices. Nowedays, university students have access to media through their mobile phones, tablets, and computers, letting them being connected all the time and not only that, but they ( the students) are being updated in any topic constantly. This study let us understand that the students are connected permanently to internet through mobile devices and tablets, which at the same time are users of social networks and most of them consume mass media from mobile devices