Plan de negocios para la creación de una empresa de planificación y asesoría de eventos sociales en el Cantón Rumiñahui, Provincia de Pichincha

Abstract

Social events are meetings where human emotions, feelings such as joy, pride and nostalgia are combined. The correct handling of these emotions with the sense of value for price paid to a consultant and event planner becomes the reason for our study. The purpose of this research work is to create a business plan to develop a company dedicated to advising and planning social events in the canton Rumiñahui. This company will host events like weddings, baptisms, first communions and others. In this paper, the method used in order to get information was made through the collection of information collected directly from the survey that was applied to 140 people resident in the canton Rumiñahui. The inductive method was also applied in order to determine the characteristics of each case study characteristic and investigation.