Diseño de un modelo de balance social y responsabilidad social empresarial, para el hotel Howard Johnson de la ciudad de Loja año 2015

Abstract

Corporate Social Responsibility in practice is a competitive advantage for any company today, which generates greater confidence and bond with their different groups of internal and external stakeholders, working in a sustainable way and integrates and simultaneously improving the image and corporate reputation. This research work is a design of a model of Social and Corporate Social Responsibility for Hotel Howard Johnson Loja City , in order to establish the current situation regarding the development of the activities of its financial responsibility , social and environmental at the same time raise the most efficient indicators to measure corporate social responsibility , this research will serve to raise awareness about the business activities that should be practiced to operate in the hotel industry in a sustainable way. Through the design of social balance and sustainability report for the Howard Johnson hotel, it will contribute to the measurement and evaluation of CSR in the hotel, allowing you to take the necessary corrective actions to strengthen its sustainability.