Planeación estratégica para el período 2014-2018 para la firma de consultoría gerencial PC Consultsa de la ciudad de Guayaquil

Abstract

This thesis includes the development of a strategic planning process for the period 2014-2018 for the management consulting firm PC Consultsa city of Guayaquil. The purpose is to deliver to PC Consultsa a strategic plan for growth and transformation, thereby facilitating a framework of vision and focus of actions and decisions that the consulting firm must implement systematically in the next five years. To achieve this process of research processes, executive interviews and market analysis, as well as group meetings and individual sessions within PC deepening Consultsa they were made. This work marks the imperative need for in-depth business and strategic planning process methodology as a platform for future orientation to face the internal and external business challenges. PC Consultsa this strategic planning process strengthens the management firm plans, budget and strategic actions for the short, medium and long term and defines a clear framework of action to follow, implement and lead by their executives.