Plan Estratégico de relanzamiento y promoción del teleférico de Quito como producto turístico 2015 - 2020

Abstract

This work aims to the creation of a Strategic Plan for revival and promotion of cable car of Quito as a tourism product, promote tangible and intangible components and offer a tourist product of quality that may lead to a considerable increase in the demand. The cable car of Quito that began as one of the most ambitious projects opened in May 2005 offered by several tourist attractions. What seemed to be a striking, different, unique tourist place declined with the passing of the years due to several causes; market strategies that demand was not had effect so that his relapse was notorious. However the project remains eager to push in to that the beginning was: a tourist spot that caught the attention and attracted a massive influx of visitors. Unfortunately this was temporary. The objective of this work is to design the Strategic Plan of revival and promotion through a diagnosis of the place and a comprehensive analysis of the offer and demand, allowing you to consider new strategies with a view to its implementation.