Evolución y prospectiva del periodismo digital y su relación con la empresa periodística ecuatoriana.

Abstract

The following research was performed in Ibarra with the aim to know in a historical way the development of digital journalism in the city; due to the lack of information regarding the mentioned topic, which has enabled the capacity to understand in a clear way the structure of the journalistic enterprise and where it is heading to. The use of different investigation methods and techniques has been useful to gather important information about the theme of study but, to be able to obtain accurate conclusions has been necessary to execute a general analysis of the evolution of communication and journalism in a historical level, in the local and global scope. This information will be described in the theoretical frame of this investigation. The analysis of the obtained data in the application of the interviews and inquiries included in the diagnosis chapter has given the opportunity to conclude that: “The journalistic enterprise in Ibarra does not have a unique model of development and expansion. Its strengths lies within the relation and the experience of the traditional journalistic enterprise”