Análisis de herramientas administrativas financieras para la toma de decisiones a corto plazo y aplicación en la empresa de producción “Reencauchadora Internacional”, de la Ciudad de Loja, año 2014

Abstract

The present research work is developed in order to provide analysis strategies cost, volume and profit to the manufactures companies of the city of Loja, especially for the managers of the retreading plant " International Reencauchadora " who graciously have provided all the necessary resources corresponding to the economic activity in the period 2014 to the theoretical and practical development of this work. In the developing some literature sources are mentioned and they have been of great importance to a quality research, contributing to the analysis and implementation of administrative and financial tools for decision making in the short term, allowing of this way to know clearly the application of certain tools such as: balance point, marginal analysis, profitability analysis, analysis of costs-volume and profit, with the application of some assumptions that permit to generate other measures to increase utility that benefits to the administrators of the retreading plant .