Análisis de las prácticas de Responsabilidad Social Empresarial (RSE): Caso empresas comercializadoras de productos de línea blanca de la ciudad de Loja; Año 2015

Abstract

This study deals with the analysis of practices of Corporate Social Responsibility: Case traders of white goods from the city of Loja; 2015, it was proposed to determine whether CSR practices is done in commercial appliances companies in the city of Loja.

The study corresponded to approach and deepen the EFE and IFE Matrix; high-impact matrix; Porter's five forces; and the investigation of compliance with CSR in these companies, for which the questionnaire ETHOS indicators applied. In this context, the results are interpreted and examined under the rubric of ADEC, determined that CSR in these companies is not practiced in full, so that only few actions being performed.

Therefore, the present study provides emphasizing the importance of applying the ETHOS indicators a s true element of compliance with corporate social responsibility in business.