Diagnóstico de la comunicación interna en la Universidad Central del Ecuador, provincia de Pichincha. Propuesta: plan de mejora, año 2015

Abstract

Abstract:The following project shows the current status of internal organizational communication at "Universidad Central del Ecuador" and proposes solutions to the identified problems, and improves this institutional element. Through a descriptive study, based on quantitative and qualitative methodology, it was determined that the main shortcomings of the internal organizational communication in the studied institution are: underutilized technology resources, excess of paper use, lack of personnel assigned to communication in the areas, and lack of communication standards to be used in various departments of the University. As a final project proposal, it is shown a plan to improve communication in Central University of Ecuador in which three generic strategies are developed: 1) establishment of standards and communications procedures; 2) implementation of a centralized digital communication platform; and 3) development of training and education. For each of these generic strategies, the proposal offers specific activities, performance indicators, goals, evaluation evidence required, responsibilities, involved personnel, implementation schedule and budget.