Diagnóstico de la comunicación interna en la Universidad Central del Ecuador, provincia de Pichincha. Propuesta: plan de mejora, año 2015

Abstract

This project shows the current status of internal communication at the Central University of Ecuador and proposes solutions to the problems identified and improve the institutional element. Through a descriptive study, based on quantitative and qualitative methodology, it was determined that the main shortcomings of internal communication in the organization studied are under-utilization of technological resources, excessive use of paper, lack of staff designated communication areas and lack of communication standards that are widely used in different department of the University. As a final project proposal, a plan for improving communication for the Central University of Ecuador in which three generic strategies are developed outlined: 1) establishment of standards and communication procedures; 2) implementation of a centralized digital communication platform; and 3) development of training and education. Each of these generic strategic specific activities, indicators, targets, evidence required for assessment, responsible, involved, timeline and budget for implementation is proposed.