Diseño de un Plan de Responsabilidad Social Corporativa aplicado para las pequeñas y medianas empresas agrícolas ubicadas en la Parroquia Guayllabamba del Cantón Quito

Abstract

Abstract:The analysis of this project has been based in the real situation from a small and medium agricultural enterprises in Guayllabamba parish, in Quito city, from Ecuador. The first approaches were made within the community, to getting qualitative data. With the results provided by the research, a CSR plan was proposed as a strategy, in order to gain social benefits for the community. The Social Responsibility Plan, has been designed so that the community and other stakeholders can participate together to propose and engage in projects which improve the quality of their lifes. The Logical Framework Matrix, is the methodology used to the plan, this logical framework, covers components and activities required to analyze the goals aligned in the thesis. This project seeks to make an impact inside the community. The results of the development in the agricultural production (in a small company that shows the reality of this activity looking for quality, efficiency and responsibility in their process productions) has been token for the example, and pretends, be by itself, the road that may take other agricultural companies.