Consumo y uso de medios de comunicación de los estudiantes de la Universidad Tecnológica Equinoccial, período Marzo-Mayo 2015

Abstract

Abstract:The purpose of this work is to develop and promote a realistic understanding of young people and how they use traditional media and new forms of communication provided by the convergence, in order to provide information to communication professionals, students and other researchers, so that they can exert a significant role supporting the current generation of digital natives. The results show that the use that young people give to digital technologies are varied. As such, this work highlights the technological and biological empowerment that supports our digital natives. The document challenges the popular belief that the current generation of young people are innate users of digital technologies, so we can check it with the fact that 78.1% of students surveyed have a Smartphone. The work seeks to exactly examine the definitions given by different authors, based on the resarch to students of the Universidad Tecnológica Equinoccial, reflecting the actual uses that they give the media, digital technology and information.