Consumo y uso de medios de comunicación en jóvenes de bachillerato de la unidad educativa Federico González Suárez del cantón Alausí, provincia de Chimborazo, en tiempos de convergencia, período octubre-noviembre de 2015

Abstract

Abstract:This study, developed in the educational unit Federico Gonzalez Suarez, is part of a proposed national research from the Department of Communication Sciences of the UTPL to know the cultural and media use and consumption of high schoolers Ecuador, as support further research project entitled: "Educommunication and Digital Culture". Applying a survey with about 58 questions divided into five sections, a strong influence of television was determined as a means of cultural consumption rather than informative. Reading newspapers, magazines and listening radio does not have a higher incidence in students while activities like listening to music and watch TV on cell phones, are preferences even in times of leisure. Printed media hegemony holds for reading. The use of cell phones and mobile devices is the main means to access the Internet, mostly for pleasure / information. Facebook, meanwhile, is an eminent tool for contact with relatives.