Diseño de un plan de negocios para la creación de cabañas ecológicas en la parroquia rural Malacatos, cantón Loja, provincia de Loja

Abstract

This research called Design a business plan for the creation of ecological cabins in the rural parish Malacatos, Canton Loja, Loja Province, proposed a business plan for sustainable tourism development through the analysis of the project environment, a study of market especially ecological cabins with their respective technical and economic study to finally make the evaluation and marketing plan. To achieve the proposed methods and project-related techniques used, its importance is based on a business plan which will result in an alternative for tourism development of the parish, the results generated during the investigation was the creation of ecological cabins in certain sectors parish based on their physical environment and economic which will lead to increased profitability for the sector and increased demand for tourists so it is recommended to improve the physical conditions and infrastructure in both basic services and connectivity so that the tourists have easier for admission to study ecological cabins