Plan de negocios para la creación de una microempresa avícola de la Asociación de Productores Avicolas de la Parroquia Colaisaca, apoyada por la Fundación Ayuda en Acción del Cantón Calvas, Provincia de Loja, año lectivo 2015 - 2016

Abstract

Poultry farming is an important activity within the agricultural system; It involves large and small producers, and has a large consumer market for eggs; giving the opportunity to create new jobs, growth and development aimed at both personal and collective, as microenterprise born with expectations, production, trade and economic social growth; as well as to meet the requirements of customers, caring key elements of quality, excellent customer service and proper distribution. With the development of the business plan for the creation of a poultry microenterprise Association of Poultry Producers of Colaisaca Parish, supported by the Foundation ActionAid Canton Calvas, the poultry sector activity will be encouraged, while, is will increase its revenue sources and improve the quality of life of the beneficiary families, which for the study is 24. This feasibility study will allow them to have a guide for the development and implementation of microenterprise, tap unmet demand, competitive advantages and opportunities offered by the means to penetrate new markets.