Diagnóstico de las prácticas de innovación de la empresa Blue Card para el año 2015

Abstract

For Blue Card, innovation is an essential requirement that seeks to constantly improve the identification in the market, reaching a position that allows compliance with the established goals. Development, demand for structures that allow canazlizar suggestions and criteria of staff to maintain sustained growth that makes a difference and allow the company to be leader in the market. Therefore, the investigation after an internal assessment that identified several factors that impact their management proposes a dynamic structure where mechanisms for effective innovation is promoted, which allow transforming ideas into tangible items that the customer will receive and help them overcome their market expectations. Thus, development is considered to represent an essential contribution to enable better quality of service and mainly further consolidation in the market with services that add value to the customer.

Grounds, seeks to stress the importance of innovation and how it must be properly treated to become mechanisms that contribute to the company to constantly improve.