Educación y cultura financiera: El caso de los clientes de la Cooperativa de Ahorro y Crédito CACPE Zamora año 2014

Abstract

Abstract:In a world of increasing risks (financial) issues and policies related to education, literacy and financial literacy they have gained importance especially for the low levels of knowledge and financial capacity of the population. Banking institutions like microfinance institutions (MFIs) currently offer a portfolio of more sophisticated financial products and services that must be understood by customers, and thus achieve the best decision for the benefit of its economy. This research proposes to determine the level of education and financial literacy of customers of MFIs based on different categories. The paper is illustrated by a sample of clients in the canton Zamora. The results determined that there are low levels of education in economic and financial customers of the Cooperative. The work performed is concluded that the population has not been educated or trained in financial economic issues; so the development and implementation of a program of financial literacy is recommended to improve the economic situation of the population of the city of Zamora.