Plan de comunicación integral para el Registro Mercantil del cantón Santo Domingo, año 2014

Abstract

ETraffic management of internal and external communication in public sector entities occupies a central place in their strategic plans, for that reason the design of a comprehensive communication plan for the province of Santo Domingo Canton, for knowledge and positioning is proposed its image merchant in the city of Santo Domingo. Due to its constant changes of address and administrative transition in 2011 to a public institution, it has not been able to consolidate its public image in the society of Canton; still they relate to the private sector. Currently it does not have a communications department, therefore, not a plan of internal and external communication. This has identified as a problem to study the lack of a comprehensive communication plan. By deploying internally it allows servers to interact, identify with the institution and its values; obtain consistency in messages, improving communication processes and customer service; while externally improves communication with external public and the quality of services, using advertising and technology.