Examen de auditoría integral al área de comercialización de la empresa farmacéutica Pharmafood´s Cia. Ltda., en el período comprendido entre el 1 de enero al 31 de diciembre de 2012

Abstract

Abstract: In response to the need of the pharmaceutical company 's Pharmafood Cia and the author of the thesis, committed to the delivery of this study seeks to provide a tool for managers to implement a methodology, they will maintain its business permanently. We must emphasize that there beforehand the willingness of directors to change the product line currently on the market, which in his view have not had the expected response. Given the negative balance in the number of people who buy the latest products and the increasing need for continuous improvement, it is my desire to collaborate with the results of this study to establish key points that lead to establish the feasibility and need for a substantial change in its activities. This thesis is an outlier analysis of Business, the study is directed to investigate, guide and demonstrate what were the strengths, weaknesses, opportunities and threats that had the company in the period under review, the same as presented in a final report, it will become the value added that our profession must bring in this kind of work. Finally the scenario described in our Plan Thesis was found, and the implementation of the Comprehensive Audit in all its aspects, such as the validation of the figures presented in the financial statements relating to the accounts involved in the marketing process and implementation of existing legislation to date, affecting this particular area.