Análisis de las herramientas administrativas- financieras para la toma de decisiones a corto plazo y su aplicación en la empresa de producción productos Guimón de la ciudad de Quito, 2014

Abstract

Abstract: The purpose of this study was to analyze how management tools can be applied to financial decision making in the short term the company Products Guimón, so that the investment made to generate a profit. It was necessary to make the situational analysis of the company, in order to get a broad view of what the problem is causing the investment does not generate a profit, the study leave in conclusion, that the company is not well defined distribution of its production costs or the correct implementation policy sales prices therefore proceeded to identify how they are distributed such costs using the cost - volume-profit in order to identify the variable costs, fixed costs model, the margin contribution, the marginal contribution, both unitary and weighted and proceeded to perform a simulation of how it should be structured cost allocation and how should set prices, just as we proceeded to calculate the equilibrium point at which the company does not generate a loss.