La imagen turística del Ecuador, desde la percepción de los italianos residentes en Milán

Abstract

Abstract: To reach the main objective of this work is linked to the tourism image of Ecuador and design with her Italian residents in Milan, it was necessary to know what the current tourism situation both Ecuador and the city of Milan, subsequently, a survey was carried out during five months, which has been delivered to interested parties via the Internet, using social networks and emails, results were obtained from people who already had an experience tour in Ecuador, but especially those still do not know, this has allowed a comparison between the results of the two groups, to verify if there is a difference between the perceived image before and after having known the Ecuador, and if this difference is positive or negative.