La imagen turística del Ecuador, desde la percepción de los italianos residentes en Milán

Abstract

To reach the main objective of this work, which is linked with the tourist image of Ecuador and their conception of her residents in Milan Italian, it was necessary to know what the current tourism situation, both of Ecuador, and the city Milan has subsequently conducted a survey for five months, which has been given to the stakeholders through internet, using social networks and emails; results of both people who already had a tourist experience in Ecuador, but especially those who do not yet know, this has allowed a comparison between the results obtained from the two groups, check whether there is a difference between the perceived image was obtained before and after having met the Ecuador and if this difference is positive or negative.