Análisis de la responsabilidad social empresarial y sostenibilidad del proyecto de caja común del consorcio de transporte urbano ciudad de Loja.

Abstract

The Urban Transport Consortium of Loja city is formed with the purpose to develop a project for cash box. This requires that all cooperatives and the urban transport companies work under the same charging system which allows them to create a unique account for revenues that are timely delivered equitably to cooperatives and transport companies, but also need a management model that analyzes social responsibility and sustainability of companies. To include RSE and the sustainability for the cash box project it was necessary to plan model of sustainability indicators and RSE with the help of the Global Reporting Initiative Ethos indicators and as a reference the ISO 26000 norm; it´s analyzed institutional, economic, social and environmental aspects. The results are negative and positive; negative because of the lack of knowledge on RSE and sustainability and positive because the consortium now has indicators model to apply instruments based on RSE and sustainability for common cash project.