Plan de negocios para la creación de una granja avícola de pollos Broiler en la ciudad de Milagro

Abstract

This work involves the development of a business plan for the creation of a poultry Broiler chicken farm in the city of Milagro. The contribution generated by this work is to provide the option of marketing Broiles quality chicken flavor, also it proposed marketing strategies that are possible to perform in the medium term. Presenting relevant information on the poultry industry in general, and offering a quality product at a great price. This project aims to change the way chickens in the city market, bringing new ideas seeking to meet consumer needs. Besides offering the possibility of creating new jobs, this project will generate revenue to the city contributing to its economy. To achieve the above described, extremely important information was compiled through a series of interviews with sales agents and distributors both public and private institutions in the country, who have shown strength and great advances in this field, being a clear example of that is profitable enter this poultry sector.