Análisis de las dimensiones cualitativas que determinan la preferencia de marca nacional para el consumo de cerveza en la ciudad de Latacunga año 2015

Abstract

This research has as main objective an analysis of the qualitative dimensions that determine the preference of national brand for beer consumption in the city of Latacunga in 2015, the preference of consumption three brands of domestic beer (Pilsener, Club and Budweiser) in the city of Latacunga. This project was carried out mainly based on the opinion of people in different places of the city of Latacunga through surveys. The investigation of this problem is the interest in knowing the slope of consumption of domestic beer brands in this city. This enables tilt differences intake of people by these brands or foreign brands.