La ordenanza municipal NRO. 027-2015 del Ilustre Municipio de Loja y su impacto en el desarrollo comercial de los negocios ubicados en la zona de circulación del servicio integral de transporte publico (SITU).

Abstract

The study on the economical impact on the area where the SITU system runs, comes from the merchandisers' need of performing their activities normally due to such system. It started with data recovery from sources on previous papers published on the comercial activity in Loja, due to the lack of information there is on the subject; and as an strategy to get to know the problem first handed, summons were done on the people affected directly by the circulation of SITU, and came up with their opinions on possible causes and solutions. The lack of parking spaces is one of them, giving "parking islands" as a solution, given the chance of changing the routes of the system, that way this important comercial axis will be reactivated, as it was and has been for many years being the most experienced area on labor comerce in Loja.

KEYWORDS: SITU, merchants , parking islands, business.