Análisis y puesta en valor de las fincas cafetaleras para el diseño de productos turísticos en el sur de la provincia de Loja, periodo 2016

Abstract

This research focuses on the analysis and setting the value of coffee farms south of the province of Loja, for the design of tourism products. general specifications, social-economic, productive environment, environmental field, tourism sector and political-administrative level: for study a sample of 5 farms on which develops a qualitative analysis, based on six conditions used. Similarly quantitative analysis, taking into consideration such variable and indicators to determine the actual potential of farms, for based on these results to establish improvement plans that allow value them in the tourism field develops. The characteristics and basic conditions of the farms are key evaluation indicators, the same that served as a guide for implementing the improvement plan. Likewise a proposal for tourism products is presented, based on the design of the possible route and itinerary to compl