Consumo y uso de medios de comunicación en jóvenes de Bachillerato del Colegio Militar N° 10 Abdón Calderón de la ciudad de Quito, en tiempos de convergencia, período marzo-abril de 2016

Abstract

Abstract: This paper aims to obtain information about consumer habits and uses of the media by high school students General Unified Military School No. 10 "Abdon Calderon" in the city of Quito, during the period March-April 2016. In the process of investigation it was determined that the Unified General Baccalaureate COMIL No. 10, is made up of teenagers with ages ranging between 14 and 18 years of age, whose dominant gender is male. Are economically dependent on families with monthly income in most cases exceed $ 500 per month. The analysis and interpretation of data established that these teenagers with digital natives own characteristics largely are holders and consumers several media simultaneously. His preference is especially related to the use of Internet, new technologies and social networks, to which access frequently and whose consumption is mainly related to information and entertainment, with few educational programs that choose to spend their time and cultural activities.