Consumo y uso de medios de comunicación de jóvenes de bachillerato de la Unidad Educativa Mons. Maximiliano Spiller, cantón Tena, provincia de Napo en tiempos de convergencia, año lectivo 2015- 2016

Abstract

The research work refers to the consumption and use of media of young people of the Baccalaureate of the Educational Unit Mons. Maximiliano Spiller, canton Tena, Province of Napo in times of convergence, academic year 2015-2016.

The methodology used was quantitative, applied to a sample of the population under study, the instrument used was the survey with the technique of the interview.

From the data obtained was known: the most used means of communication, preference programs, time spent for their use, observing generational cultural changes, network preference as an information mechanism and socialization as actions with the media influence their Environment, being analyzed and interpreted based on the resulting statistical data.

The selection of the sample corresponds to a macro sample established by the research program in Ecuador, data that in turn are added to the total statistical conglomerate, determining the use and consumption of traditional media and its expansion on the internet.