Análisis de la gestión de las redes sociales en las universidades de Ecuador durante el primer trimestre de 2016

Abstract

The present research analyzes the social networks management of the category A and B universities in Ecuador, categorized according to the Consejo de Evaluación, Acreditación y Aseguramiento de la Calidad de la Educación Superior (CEAACES), with the objective of determining the presence, management and Interaction of official accounts and compare them with the three best universities in Colombia and Perú, according to the Web Ranking. Social networks have become a strategic ally of the institutional communication of universities, transforming into a channel of direct communication with students and prospects. A quantitative methodology is proposed through a table / tab that allows to correlate the variables analyzed in social networks. It is used to obtain data from each official account of the analyzed universities. The networks analyzed are Facebook and Twitter because they are the most used by organizations within their comprehensive communication plan. The information will allow identifying the most used networks, determining the level of interaction and impact with users, knowing the strategies they use, identifying what role social networks play.