Consumo y uso de medios de comunicación de jóvenes de bachillerato del Instituto Superior Tecnológico Daniel Álvarez Burneo, en tiempos de convergencia, período marzo abril 2016

Abstract

Abstract: The present degree research seeks to understand the media consumer habits in young high schoolers with ages between 14 and 18 years old, the goal of this research is to gather data that allow us to obtain real information about the traditional media use and new media and information and communication technologies, contrasting them with the cultural practices of teenagers in their social environment and analyze their behavior towards a media reality that offers infinite consumption possibilities Being a quantitative analysis type, a poll was applied to 324 high schoolers, from a 2.056 total of students, through it, results have been obtained about communication media use, leisure activities and cultural and media consumption, among other data that defines the social reality of the sample. This research expect to contribute with contents that generate conscience about the new technological and communication supports value, so in the future, establish strategies that promote an adequate "media culture usage" in the young.