Diseño de un modelo de gestión para la innovación y el fortalecimiento de la estructura organizativa de la empresa INDUPAC CIA. LTDA., de la ciudad de Ambato, en el periodo 2015

Abstract

Abstract: This research aims to establish a diagnosis of the company INDUPAC Cia. Ltda., for the use of a model of open innovation in business operations of the organization. Now, we must emphasize that the goods and services offered in an organization of any kind, must be innovative, to thereby local and domestic market demand such products. On the other hand, it also highlights that consumers who are in the age of information and technology have become more demanding in their needs and fears. For all the above, in this paper comparing the different models of innovation that exists is highlighted, a field study was conducted at the company INDUPAC, through a strategic diagnosis, the same as reported relevant information to estimate the business model that the organization has been also managing tools such as the matrix of empathy and customer value proposition matrix, which provided key ideas to improve the business model applied representatively. It should be stressed that the process of innovation requires discipline and that employees take on the role of change based on creativity.