Consumo y uso de medios de comunicación de jóvenes ecuatorianos de bachillerato en tiempos de convergencia. Caso de estudio Unidad Educativa Nuestra Señora de Ponpeya, período febrero-marzo 2016

Abstract

Abstract: This research seeks to detail and investigate the consumption and use of mass media from Ecuadorian high school youth in times of convergence, of the students of Education Unit Nuestra Señora de Pompeya during the months of February and March 2016. The study was applied to 254 students of tenth grade of primary to third year high school education. The main results show, among other things, that the consumption and use of communication media Audio Visual of open and paid TV, their preference are: movies, cartoons, documentaries, music genres, series, sports, soap operas, humor, news, interviews and audience; on Radio they prefer listening to music programs, variety, news, humor, sports, religion; in the press, they prefer magazines, celebrity gossip, entertainment, artist, film characters and music, romantic books, religious and police; on Internet, they prefer music, dialogue with friends, family contact, getting new contacts, professional contacts, business contacts; In mobile telephony, they have more than two cellphones between intelligent and common devices.