Herramienta Web para análilisis y aplicación de autocorrelación rspacial en mapas vectoriales enfocado en Geomarketing

Abstract

At present, projects and decision-making have a geographical component associated with them; Managers, decision-makers and users themselves make use of maps, geographical location on them and the thematic values ​​associated with geographic objects. In order to obtain a significant contribution in the decision making process in a business, it is possible to use the Marketing and Geography techniques, obtaining as a result the concept of Geomarketing. This allows the analysis of the spatial component of the thematic variables, thus enabling: analysis of the situation of a business, exact location of customers, points of sale, branches, competition, geographical locations on printed and digital maps, and Such as optimizing the investment in marketing actions. The incorporation of the use of Geographic Information Systems to marketing generates a new business model, which allows to respond additionally to "where", incorporating a relevant variable when there is geographical dispersion, also allowing a geographical location of the facts studied, The above mentioned is consolidated in the development of a computer tool that works under a Web environment allows the different types of users to easily make use of the data and information generated from them .