Análisis del perfil de los emprendedores del mercado Centro Comercial de Loja: Perspectiva de género. Año 2016

Abstract

Entrepreneurship is considered as an engine of innovation, development and economic and social growth, the research analyzes the profile of entrepreneurs of the Centro Comercial de Loja market as a gender perspective, allows to identify the differences of entrepreneurship potential figure according to the gender, their main psychosocial traits, the main reasons and obstacles that they had at the beginning of the enterprise, being 354 entrepreneurs investigated. A questionnaire was applied “On attitudes towards the creation of companies”, formulated by Veciana and Urbano (2004) of the Autonomous University of Barcelona, this questionnaire was adapted based on the local reality. Proportional stratified sampling was used per block type and per plant in order to obtain a representative sample. The profile of the male entrepreneur presents adaptability to changes, creativity, independence and predisposition to risks, while the profile of the female gender has selfconfidence, autonomy, curiosity, emotional stability and initiative. For both genders the main reason for which they undertook was personal independence and the main obstacle was lack of initial capital.