Análisis de los indicadores básicos hoteleros, que definen la toma de decisiones de los empresarios hoteleros de las cabeceras cantonales de la Zona 7: Loja – Zamora - Machala

Abstract

The present research has been done with the objective of analyzing the basic hotel indicators in the luxury establishments, first and second category of the cantonal capitals of zone 7: Loja - Zamora and Machala, which serve to improve the administrative processes of the hotel entrepreneurs and analyze the advertising media that they use to promote the establishments. In addition, with the help of the interviews that were carried out, it is possible to know in which subjects training is needed, given by the public entities, allowing the hotel services to be perfected through the strategies proposed at the end of this project, so that administrators can strengthen the services offered to customers and at the same time obtain a better development in its web pages, social networks, reservation portals and its administration in general. Ensuring in this way the stability not only of the company but also to acquire the loyalty of its guests, helping to promote the tourism to the city in which they are and obtaining better economic benefits for the zone.