Diagnóstico de la comunicación interna y propuesta de mejora para implementarlo en la corporación MARESA para el periodo 2016 2017

Abstract

Abstract: A good plan of internal communication of good corporate governance is necessary for any organization and MARESA corporation is no exception, in a world where globalization and communication are considered the fundamental bases of every company. A marked reality in Ecuador, is the little value given to the regulations issued by the company's directors, in the case of principles of good corporate governance, employees think that these are designed to benefit managers or shareholders, And do not realize that these principles will serve as tools to improve productivity and communication in many cases. That is why it is sought to develop an internal communication plan for good corporate governance, covering all people working in the company, with the aim of achieving in the short term the commitment of all, to be able to apply the principles and get an effective communication And efficient.