Diagnóstico de la comunicación interna y propuesta de un plan de comunicación para la Casa de la Cultura Ecuatoriana, núcleo de Manabí, en la provincia de Manabí, ciudad Portoviejo, año 2017

Abstract

Abstract: The House of Ecuadorian Culture Benjamin Carrion, core Manabi is an autonomous institution of cultural management. It promotes the production, circulation and consumption of cultural products and services; protects, maintains and disseminates the country's cultural heritage, encouraging the participation of the community in the arts, literature and the debate of the citizens. It has 16 employees. The present investigation, focuses on the realization of a diagnosis of internal communication and proposed for an improvement plan for the House of Ecuadorian Culture Benjamin Carrion, core Manabi. The objective of this work, was to analyze in a real way the latent problem, its causes and effects, as well as the design of a plan that serves as a guide for the institution to take the pertinent measures. As conclusions, it is possible to emphasize the failures that present the internal communication and its repercussion on the coordination of the activities. The lack of an internal communication department directly influences low productivity and organizational development, as well as the attitudes of workers.