Catálogo de los productos agrícolas de los cantones Loja - Catamayo como aporte histórico de la provincia de Loja

Abstract

Abstract: This study shows a "Catalog of agricultural products from the cantons of Loja and Catamayo", which was developed by making a situational diagnose of the parishes from both cantons where it is detailed general information from the physical-spatial, social-cultural, ecologic-territorial, economic-productive and politic-administrative ambits which allowed to have a clear view of the current reality. In the current investigation a diagnose was developed from the agricultural products from the cantons of Loja and Catamayo, starting with an analysis of the methodology by gathering information of the determination of the methodology, determination and analysis of the sample through techniques and interviews applied to the population in the study as well as the graphics developed in tabulation. The abovementioned helped for the development of some cards where information of every product from every parish is converged into the catalog. There are also two types of cards: the first is from the primary products and the second is from typical dishes that allows to elaborate and design a catalog from agricultural products and typical cuisine from the defined area, making a prioritization and obtaining a mixed marketing plan focused to short, medium and long-term; objectives with a five-year execution and implementation perspective.