Modelo de gestión administrativa basado en balance scorecard para la constructora Gordillo Zea S.A., ubicada en la ciudad de Quito, provincia de Pichincha, para el año 2017

Abstract

Abstract: This project aims to design an Administrative Management Model based on Balance Score Card for the Company Gordillo Zea S.A., in order to achieve optimization of resources and efficient performance for it. The implementation of this project is a key reference for the company's processes in improving the construction performance and an efficient development of the daily activities of the company, related with the construction sector of houses, marketing management and optimization of the projects, with this to obtain a considerable profit margin and a high level of competitiveness with the companies related to the activity in spite of the economic crisis that crosses the sector. It should be mentioned that a situational analysis of the external and internal factors that intervened directly in the company was carried out. In this study we used a descriptive type of research using as an instrument the survey which was directed to current and potential clients of the environment within the city of Quito to know their requirements and to know the demand for housing in the market. The proposal is the central part of the project in which various BSC indicators, projects, schedules and budgets to be implemented in the company are identified.