Consumo y uso de medios de comunicación de jóvenes de bachillerato en tiempos de convergencia. Caso de estudio: Unidad Educativa Julio María Matovelle de Quito, año lectivo 2015 - 2016

Abstract

The vertiginous advance of technology in the last years has represented an important change in the forms of communication of new generations. This study aimed to obtain information about the use and consumption of traditional media and new technologies by the students of Julio Maria Matovelle high school in these convergence times. The study was conducted in the period September 2015 - July 2016. A 58-question questionnaire was used, divided into five sections: informative data, family income, use of communication / information technologies, leisure activities and some media uses. Results showed that surfing the Web is the main leisure activity among young people of high school College Julio Maria Matovelle. This activity is facilitated because 95% of students have mobile devices with Internet access. Main objectives to surfing the Web were to search entertainment info, and to keep in touch with friends and relatives. In this sense social networks, such as Facebook, play an important role in the development of social life of students