Please use this identifier to cite or link to this item: http://dspace.utpl.edu.ec/handle/123456789/18842
Full metadata record
DC FieldValueLanguage
dc.contributor.authorYaguache Quichimbo, J.es_ES
dc.contributor.authorPaladines Galarza, F.es_ES
dc.date.accessioned2017-06-16T22:02:28Z-
dc.date.available2017-06-16T22:02:28Z-
dc.date.submitted22/03/2016es_ES
dc.identifier10.1007/978-3-319-31307-8_77es_ES
dc.identifier.isbn21945357es_ES
dc.identifier.issn9.78E+17es_ES
dc.identifier.other10.1007/978-3-319-31307-8_77es_ES
dc.identifier.urihttp://dspace.utpl.edu.ec/handle/123456789/18842-
dc.description.abstractIn this digital era, the efforts of the organizations to design a symmetrical and bidirectional model of relation and interest management with the public require the projection of a certain image and prestige as a result of the strategic planning of communication. However, this systemic perspective, where communication becomes a key cross-cutting theme along the organizational process, and which assigns the communication professional an executive role �Dircom�, is not a fixed element on the reality of Ecuadorian companies. This work is the result of research carried out by the Observatorio de la Comunicación Estratégica del Ecuador of the Universidad Técnica Particular de Loja, set up in 2013 to explore the professional profile of business communicators (Dircom).es_ES
dc.subjectAnd corporate social responsibilityes_ES
dc.subjectCommunicationes_ES
dc.subjectCorporatees_ES
dc.subjectPublic relationses_ES
dc.titlePublic relations in ecuador: Exploratory and descriptive research about career developmentes_ES
dc.typeArticlees_ES
dc.publisherAdvances in Intelligent Systems and Computinges_ES
Appears in Collections:Artículos de revistas Científicas

Files in This Item:
There are no files associated with this item.


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.