Please use this identifier to cite or link to this item: http://dspace.utpl.edu.ec/handle/123456789/18946
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dc.contributor.authorPaladines Galarza, F.es_ES
dc.contributor.authorLopez, M.es_ES
dc.contributor.authorAltamirano Benitez, V.es_ES
dc.date.accessioned2017-06-16T22:02:40Z-
dc.date.available2017-06-16T22:02:40Z-
dc.date.issued2015-01-01es_ES
dc.identifier10.1109/CISTI.2015.7170590es_ES
dc.identifier.issn978-989984345-5es_ES
dc.identifier.other10.1109/CISTI.2015.7170590es_ES
dc.identifier.urihttp://dspace.utpl.edu.ec/handle/123456789/18946-
dc.description.abstractInternet and social networks are the ideal platform for tourism promotion and dissemination, as it has become the main source of information on which merges the supply and demand of countless tourist destinations. These spaces have been used by government tourism agencies in Latin America, due to the cultural and natural diversity that they possess, they have gotten through communication campaigns 'on and offline' to promote new destinations in the international market, deriving in significant economic growth. This research analyzes how government agencies, promote each of the countries, the offer presented and interactive platforms used, because at present the main features of web are the interaction and user participation.es_ES
dc.languageEspañoles_ES
dc.subjectcommunication 2.0es_ES
dc.subjectinteractivityes_ES
dc.subjectparticipationes_ES
dc.subjectpromotiones_ES
dc.subjectTourist communicationes_ES
dc.titleCommunication 2.0 to promote tourism in Iberoamerica: Analysis of government web portals and social networks [Comunicación 2.0 para la promoción turística en Iberoamérica: Análisis de portales web y redes sociales gubernamentales]es_ES
dc.typeArticlees_ES
dc.publisher2015 10th Iberian Conference on Information Systems and Technologies, CISTI 2015es_ES
Appears in Collections:Artículos de revistas Científicas

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